Wednesday, November 27, 2013

FIR On Strategy with Andrea Vascellari, Episode 10: November 27, 2013

Strategy What should we do when a crisis hits? What tactics can we use? What process should we follow to manage and possibly reduce the damage caused by a digital crisis? This is what we are going to explore in this cast.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/27 at 06:30 PM
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Tuesday, November 26, 2013

FIR presents AllthingsIC with Rachel Miller, Episode 1: November 26, 2013

AllthingsICWelcome to the first episode of AllthingsIC with Rachel Miller.

This month I take a look at news and views affecting the world of internal communication including the Top 30 under 30 internal communicators named by the Institute of Internal Communication, examine Twitter’s new emergency comms tool and share some top tips for running focus groups.

Here you can find full information about what was discussed in this episode.

This means you can sit back with a cup of tea and just listen without needing to make notes as you can view them all via Rachel’s blog.

Get this podcast:

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

FIR presents AllthingsIC with Rachel Miller is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by Rachel Miller on 11/26 at 12:01 AM
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Monday, November 25, 2013

FIR Interview: Andrew Grill, IBM, on Social Business

Rise of social business

The idea of an organization being a "social business" is one that’s been talked about for the past few years, and acted upon by many businesses, especially large enterprises.

While social business has quickly captured imaginations with many people, the term itself hasn’t universally caught on, perhaps because of the word ‘social’ that many seem to confuse with "social media."

In this FIR Interview, IBM’s Andrew Grill tells FIR co-host Neville Hobson why he believes social business is an imperative for organizations today. Andrew offers a way of defining the term that focuses on people, behaviors and organization change, rather than purely on social software and networking.

In a wide-ranging conversation, Andrew describes how some organizations have embraced social business and can demonstrate measurable benefits. He illustrates the primary obstacles preventing more organizations understanding and acting on the ideas behind "social business."

And he concludes with his top tips and advice to any organization today – no matter its size or industry – regarding what they need to do to embrace the concepts of being a social business.

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About our Conversation Partner

Andrew GrillAndrew Grill is an internationally renowned thought leader in the fields of social business and social media networks. Currently, Andrew is a Partner in IBM Interactive based in London with a global remit to help drive understanding and deliver social business solutions to key IBM clients.

Previously, Andrew was CEO of leading social influence platform Kred.

Part strategy, part business, part technology and 100% digital, he has been sharing insights on digital and social online since 2004.

Prior to Kred, Andrew was Head of International Client Strategy for Visible Technologies, and CEO of commercial property website, PropertyLook. He also held senior roles in Australia with carriers Telstra and Optus.

Andrew edits the leading social business blog LondonCalling.co, and can be found on Twitter as @andrewgrill

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson & Holtz Report, subscribe to the full RSS feed.

This FIR Interview is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Podsafe music - On A Podcast Instrumental Mix (MP3, 5Mb) by Cruisebox. Social business image at top via Kenexa.

Posted by neville on 11/25 at 06:01 AM
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The Hobson & Holtz Report - Podcast #731: November 25, 2013

Intro: FIR Listener Survey update; FIR Interview with Andrew Grill coming November 25, with Sharam Fouladgar early December; newest addition to the FIR Podcast Network this week: Episode 1 of "AllthingsIC with Rachel Miller"; FIR Contest: win a copy of ‘Age of Context’ thanks to the CIPR - 5 copies to give away; Shel caught up with Andrea Vascellari, Bryan Person, and Sallie Goetsch at Social Media Breakfast East Bay;

Quick News: BP caught trolling its Facebook critics; The Public Relations Show in London on November 26; you’ve probably never heard of Polyvore, the social network that drives 20% of social commerce; Ragan promo;

News That Fits: If you’re going to change your culture, do it quickly; Michael Netzley’s Asia Report: China’s Communist Party will retain its grip on media and propaganda, and more; Unilever launches Project Sunlight, a company-wide social media campaign to promote sustainable living; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; case study: KLM using social media as a one-stop shop for servicing customer complaints; Dan York’s Tech Report: top-level domains, ICANN, and the evolution of the internet; deep-linking’s possibilities in the mobile world;

Music by The House of Jed; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 25, 2013: An 88-minute podcast recorded live from Wokingham, Berkshire, England, and Concord, California, USA.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday December 2…

Posted by neville on 11/25 at 12:01 AM
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Thursday, November 21, 2013

FIR On Strategy with Andrea Vascellari, Episode 9: November 21, 2013

Strategy In this cast/post we will understand how to strategically predict the various phenomenons that can potentially originate a crisis and how an organization can plan the responsive actions needed to face such crisis situations.

Here you can find the accurate description of what’s discussed in this episode. If you feel a bit lost, if you are new to this, or if the topics seem to be too complicated, don’t worry. You can take your time and listen to the show while you follow this post that I have already prepared for you.

This will also save you time because you don’t need to take notes or write down everything I say in each episode: I already did it for you.

Get this podcast:

About Your Host

Andrea VascellariAndrea Vascellari is an award-winning digital marketing consultant and keynote speaker in the online communications industry.

With over 10 years of professional experience and a deep understanding of marketing and communications, including public and media relations, Andrea helps his clients integrate new technologies and social media communication into their organizations by building dynamic relationships with shareholders and other key audiences.

Connect with Andrea on Twitter: @vascellari.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at .(JavaScript must be enabled to view this email address)

. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

FIR On Strategy with Andrea Vascellari is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by AndreaVascellari on 11/21 at 03:24 PM
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Monday, November 18, 2013

TV@Work #2 - 11/18/13 - Video is the New Document

TV@WorkWelcome to the episode #2 of TV@Work. If you like the show, please share it with your friends.

In this edition I talk with Vern Hanzlik, General Manager and EVP at Qumu, a NASDAQ-traded company that provides the tools businesses need to create, manage, secure, distribute and measure the success of their videos. I loved talking with Vern. He’s a tech industry warhorse with lots of interesting things to say about video in “the enterprise.”  I got a big kick out of the technology industry vernacular, which doesn’t get in the way of Vern’s clear, straight talk about the power of video to engage people. 

I’d love to hear from you. Ask me a question. Let me know who you’d like me to interview. Suggest topics for future shows. Share your comments through the usual FIR comment channels (further down in this post), or drop me a line at ron@ronshewchuk.com.

Until next time…..keep rolling!

Get this podcast:

About our guest

Vern HanzlikBefore joining Qumu, Vern Hanzlik was President of Team Informatics, a global enterprise solutions and technology company that collaborates with clients by providing products, services and support to put unstructured data to work. He was also president of Sajan Software LTD, and president of Sajan’s India operation. From August 2001 to March 2006, he directed all operations for Stellent, where he served as CEO, president and executive vice president.

Follow Qumu on Twitter at @Qumu.

About Your Host

Ron ShewchukRon Shewchuk Ron Shewchuk is a communications consultant, corporate video producer, podcaster and author of four books, including Writing and Editing the Internal Publication and Barbecue Secrets DELUXE!

Connect with Ron on Twitter: @ronshewchuk. Ron’s website is at www.RonShewchuk.com

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To receive all For Immediate Release podcasts including the weekly Hobson and Holtz Report, subscribe to the full RSS feed.

TV@Work with Ron Shewchuk is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years. Information: www.ragan.com.

Posted by RonShewchuk on 11/18 at 06:32 PM
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The Hobson and Holtz Report - Podcast #730: November 18, 2013

Intro: Another new show is coming to the FIR Podcast Network: Linked Conversations with Chuck Hester; we’re interviewed for Inside PR; Shel interviewed for GaggleAmp’s podcast; listener survey update; upcoming FIR Interview podcasts with Andrew Grill, Global Social Business Partner at IBM, formerly CEO of Kred, on defining social business, and with Sharam Fouladgar, founder of AirPR, on his new PR-focused enterprise;

Quick News: How Twitter’s new Custom Timelines can be used for brands, have you added mobile to your monitoring program?, Google wins legal fight over plan to scan the world’s books, study finds mobile-text charitable donations are impulse decisions; Ragan promo;

News That Fits: It was a busy week last week for branding gaffes: JP Morgan, Home Depot, Charmin, Kellogg’s; Dan York’s Tech Report: commentary about the FIR podcast network… and "FIR On Technology", Google+ new cover photo feature, .sexy and .tattoo now live in DNS; what every company should learn from the latest Twitter hashtag kerfuffle #AskJPM surrounding JP Morgan; the Media Monitoring Minute with CustomScoop; listener comments in audio and in the FIR Podcast Community on Google+; social media is part of the entire customer life process, so how do you sustain relationships at the bottom of the funnel?; is blogging "just people showing off"?;

Music from Persian Claws; and more.

Get FIR:

Messages from our sponsors: FIR is brought to you with Lawrence Ragan Communications, serving communicators worldwide for 35 years, www.ragan.com; Save time with the CustomScoop online clipping service: sign up for your free two-week trial, at www.customscoop.com/fir.

For Immediate Release: The Hobson & Holtz Report for November 11, 2013: An 80-minute podcast recorded live from Concord, California, USA, and Wokingham, Berkshire, England.

Links to websites, blog posts and other content we discuss in the show are posted as Delicious bookmarks to facilitate your connection with the discussions and sharing of that content.

FIR Community on Google+Share your comments or questions about this podcast, or suggestions for future podcasts, in the online FIR Podcast Community on Google+.

You can also send us instant voicemail via SpeakPipe, right from the FIR website. Or, call the Comment Line at +1 415 895 2971 (North America), +44 20 3239 9082 (Europe), or Skype: fircomments. You can tweet us: @FIRpodcast. And you can email us at fircomments@gmail.com. If you wish, you can email your comments, questions and suggestions as MP3 file attachments (max. 3 minutes / 5Mb attachment, please!). We’ll be happy to see how we can include your audio contribution in a show.

To stay informed about occasional FIR events (eg, FIR Live), sign up for FIR Update email news.

So, until Monday November 25…

Posted by neville on 11/18 at 04:01 AM
Show Notes • Hobson and Holtz • (0) Comments • Permalink

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